Start Here
Five rules. That's it.
Everything in this toolbox follows these. When you feel overwhelmed, come back here and just do rule #5.
- 1Done beats perfect. A slightly blurry selfie posted today grows EYV more than a perfect post that never happens. Nobody joins a community because the lighting was flawless. They join because of YOU.
- 2Real photos win. Selfies, sunsets, your walk, your coffee, women laughing at a gathering. You never need a "professional" photo. Your camera roll already has everything.
- 3Every post ends with an invitation. Even a soft one: "link in bio," "DM me the word VIBE," "tell me below." Someone should always know what to do next.
- 4One post + three DMs beats five posts. Your first members will come from personal invitations, not the algorithm. Posts build trust; DMs build members.
- 5When in doubt, do the next thing in "This Week." Open the Launch Week section, find today, copy, post, done. You never have to invent anything.
This Week
Launch week countdown.
The setup fee is waived through July 31 and the community begins August 1. That means this week matters most: one thing per day, all written for you. If a date shifts, just swap the day names; the posts still work.
Grab-a-Caption Library
Match the caption to the photo you have.
Find the row that matches what's in your camera roll. Copy, paste, post. Swap any detail to make it yours; these are starting points in your voice, not scripts.
Stories
Low-pressure story ideas.
Stories disappear in 24 hours, so they're the perfect place to be casual. Aim for 2–3 per week. Each of these takes under 2 minutes.
Friendly DMs
Invitations, not sales pitches.
These are warm and honest, never pushy, because that's the EYV way. Personalize the [brackets], send from the heart, and never send the same message twice to the same person.
Canva Templates
Brand-perfect graphics in minutes.
Real photos should be most of your feed, but a branded quote card here and there looks beautiful. Good news: your four starter templates are already built and waiting in Canva. Tap one, swap the words, download, post. The recipes below each one explain how to remake or tweak it whenever you want.
After Launch
Your forever weekly rhythm.
Once launch week is over, this is all marketing ever needs to be: three posts a week, each with a theme, so you never wonder what to post again.
Monday
Heart 💗
Something real from you: a lesson, a feeling, a piece of your story. Use the Selfie or Quote captions.
Wednesday
Together 🤝
Community & the 7 Pillars: a pillar spotlight, an event invite, a photo from a gathering. Use the Friends or Pillar captions.
Friday
Fun ☀️
Light and playful: sunsets, coffee, behind the scenes, a question for everyone. Use the Sunset or Cozy captions.
Help
Stuck on anything? Just ask.
This toolbox was made with love by Tysen. If something isn't working, a caption doesn't feel like you, or you want new content added, reach out anytime. Nothing here is precious; it exists to make your life easier.
A note from Tysen 💌
Jenn, you don't have to do all of this. You don't even have to do most of it. Post when you can, be yourself, and invite people personally; the website does the heavy lifting from there. This community is going to change lives because it's real, and it's real because it's YOU. So let people see the actual you. That's the whole strategy, and nobody on earth is better qualified for it. If anything in here ever feels confusing or just not "you," text me and I'll change it. I've got you. 💗